July 2025 Market Recap: 30A East Leans Heavily in Buyers’ Favor
The summer slowdown is starting to show its cards — and on the east end of 30A (Watercolor to Inlet Beach), the buyer is officially in the driver’s seat. With more homes hitting the market, longer days on market, and sellers inching down from their original list prices, July’s data reads like a soft landing (or a gentle reset) for the once red-hot 30A East real estate market.
Here’s what really went down.
🏘️ Inventory’s Up — Again
Let’s talk supply: active inventory rose 17.4% year-over-year and crept up another 2.1% from just last month. That means more options for buyers who’ve been watching and waiting — and more competition for sellers trying to stand out.
The months of inventory based on closed sales now sits at 14.1, firmly placing this market in buyer territory (for context: anything over 6 months leans buyer-heavy).
📊 Activity Isn’t Dead — But It’s Deliberate
Despite the shift, deals are still happening:
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Sales were up 6.3% from last month.
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Homes under contract increased 5.8% month-over-month — and a massive 49% year-over-year.
So while buyers are gaining leverage, they’re still writing offers — just with a bit more strategy and patience.
💰 Pricing: It’s Complicated
Prices are all over the map depending on how you look at it:
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The median sold price rose 9.2% month-over-month, but it’s still down 11.6% compared to last July.
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Average sold price per square foot fell 2.7% since June and is down 10.2% year-over-year.
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Sellers received just 92% of their original list price, on average.
So yes — sellers are still listing ambitiously, but the market is negotiating back.
⏳ Days on Market? Long and Getting Longer
The average home now sits on the market for 116 days — that’s:
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⬆️ 36.5% longer than last month
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⬆️ 14.9% longer than this time last year
This stat alone reinforces the shift: buyers know they’ve got time, and homes aren’t flying off the shelf like they were in 2021.
🔑 What It Means for Buyers and Sellers
If you're a buyer, this is your moment to be selective and strategic. More listings mean more negotiating power — and more chances to snag the layout, location, and lifestyle you really want.
If you're a seller, preparation and pricing matter more than ever. Gone are the days of “list it and let the market do the work.” Today, success means staging, realistic pricing, and marketing that reaches the right audience.
📍 Bottom Line
30A East is still a desirable, high-demand market — but July's numbers make one thing clear: it's no longer a race. It's a chess game.
Need help mapping your next move, whether buying or selling? Let's talk strategy.
Reach out to me any time:
Call: 850-517-6170
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