July 2025 Market Recap: 30A West Slows Down in a Big Way
If last month’s 30A West (Dune Allen to Grayton Beach) market was "holding its own," July came in with a different energy — slower sales, steeper price drops, and longer wait times for sellers. It’s not panic-worthy, but it’s definitely a recalibration. And for buyers? That’s not bad news.
Let’s break down what actually happened on the west side.
📉 Prices Took a Tumble
Sellers felt the shift most in the price data:
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Median sales price dropped 27.5% from last month
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Average sold price fell a dramatic 40.9% month-over-month
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Price per square foot dropped nearly 20% from June, and is now down 20.9% compared to July 2024
Yes — those are some big swings. But remember: averages can be heavily influenced by just a few high- or low-end outliers. Still, the trend is clear — buyers are negotiating, and sellers are adjusting.
🏡 Sales Activity Is Cooling
It wasn’t just prices that took a hit — the overall pace of activity slowed too:
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Closed sales were down 11.8% year-over-year
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Under contracts (pendings) dropped 13.3% from last month
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Inventory dipped slightly — down 1.7% vs. last year — but it’s not enough to reverse the buyer-friendly trend
The months of inventory based on closed sales sits at 13.6, up 11.4% YOY, which means homes are staying available much longer. Sellers aren’t pulling listings, but they are having to wait.
⏳ Properties Are Sitting — And Sellers Are Compromising
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Average days on market is now 132 days — up 46.7% from just last month
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Sellers received only 90% of their original list price, on average
This isn’t just a summer slowdown — it’s a clear sign that buyers are in no rush, and sellers are adjusting expectations accordingly.
🔍 What This Means for You
For buyers, this market is wide open — and that’s rare for 30A West. There's more time, more room to negotiate, and less competition.
For sellers, strategy is everything. Pricing needs to be thoughtful from the start. Gone are the days of testing the market with “reach” numbers.
📍 Bottom Line
The west end of 30A isn’t crashing — but it is cooling. Price corrections, slower movement, and a drop in urgency all point to a market that’s swinging toward buyers (for now).
Thinking of buying before the fall reset? Or wondering if it’s still worth listing this season? Let’s talk about your timing.
Reach out anytime:
Call: 850-517-6170
Email: [email protected]
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